We don’t do traditional sponsorship at Friends Arena. Instead, we provide exposure for our partners’ business ideas and let them interact with our visitors inside and outside the Arena. In this way we create business opportunities.
We produce a joint strategy with each of our partners with the aim of creating an exclusive value for them and to boost our visitors’ experience. We are able to do this by deploying unique, digital communication solutions where we can individualize communication for our visitors during the time they interact with great moments at the Arena.
Main partner – that´s why we are named Friends Arena
Swedbank – Swedbank was the name sponsor of the Arena from 2007 until March 2012 when it donated the name to Friends, a non-profit organization, dedicated to the prevention of bullying. Its vision is to see young children and adolescents grow up in a safe and secure society where all are treated equally. Since 2006 Swedbank has been Friends’ major sponsor. This means that our event owners and partners can add a social dimension to their commitment to us.
Swedbank offers private customers all the savings, loans, pension and insurance solutions of a modern bank.
Friends – a non-profit organization, dedicated to the prevention of bullying. Its vision is to see young children and adolescents grow up in a safe and secure society where all are treated equally. Friends educate and support schools, pre-schools and sports clubs throughout Sweden.
Friends works with a long-term view through education, advising and opinion forming to increase awareness and commitment among adults and children. Today the organization has 40 employees of diverse background. What they have in common is a huge amount of experience in working with children and adolescents, as well as pedagogy, teaching, training and coaching, behavioural science and similar. With its four regional offices, Friends is represented all over Sweden and since being founded in 1997 it has worked with around 1,500 schools.
Carlsberg – Sweden’s largest brewer. Carlsberg, Pripps Blå, Falcon, Ramlösa, Pepsi and Festis are just some of the brands that belong to Carlsberg. To carlsberg.se
Avarn Security – is a complete provider of security services and solutions in the fields of technology, surveillance, monitoring and risk management. To avarn.se
Nestlé Professional – are specially trained coffee consultants with 100% SCAE- certified baristas selling coffee solutions to the professional trade. The ZOEGAS brand has been serving coffee lovers premium coffee, roasted in Helsingborg, since 1886. To nestle.se